The Itchy Pet: What's Normal and What's Not

Does your dog keep scratching at his ears? Is your cat licking at her tail base over and over (and over)? Everyone has an itch to scratch now and then, but when it becomes constant, it suggests something more significant is going on.

At Ivens-Bronstein Veterinary Hospital, we see pets with skin and coat issues all the time. Let’s break down the most common causes of itchiness and when it’s time to bring your furry friend in for an exam.

 Why Is My Pet So Itchy?

Occasional scratching is totally normal—just like we do, pets get the occasional tickle or irritation. But if your pet is licking, chewing, or scratching so much that you see self-inflicted injury (hair being pulled out, scratches or scabs on the skin, bleeding or swelling of the area), or you cannot interrupt the behavior even by offering prized treats, or the scratching or licking keeps the whole household up at night, it could be due to one of these common causes:

1. Allergies

Just like people, pets can suffer from environmental allergies. These can be triggered by:

• Pollen, mold, or dust mites (especially in spring or fall)
• Certain foods (commonly chicken, beef, dairy, or other proteins)
• Flea bites (even just one!)

Symptoms include red, inflamed skin, ear infections, or chronic licking—especially around the paws, belly, and face. Food allergies may also cause GI upset and inflammation around the anus.

2. Fleas and Parasites

Even if you don’t see them, fleas might be hiding in your pet’s fur or environment. Mites, ticks, and lice can also lead to intense itching and skin irritation. Some types of microscopic mites live deep in the follicles and can only be diagnosed via skin scraping and microscopic exam!

3. Dry Skin

Cold weather, low humidity, or frequent bathing with harsh shampoos can dry out your pet’s skin, leading to flaking and scratching.

4. Skin Infections

Bacterial or yeast infections can develop when skin is broken from scratching or allergies. You may notice odor, oozing, or hair loss.

5. Underlying Health Issues

Conditions like hypothyroidism or autoimmune disease can show up as skin problems before other symptoms appear.

6. Compulsive disorders 

You may be familiar with obsessive-compulsive disorder (OCD) seen in humans - it is believed that our pets are susceptible to certain similar conditions. When this occurs, medication is often necessary in order to allow the pet to function normally.

 When to See the Vet

It’s time to call us if your pet:

• Can’t stop scratching, licking, or chewing
• Has red, raw, or bleeding skin
• Develops bald patches or scabs
• Has ear odor, head shaking, or repeated ear infections
• Seems uncomfortable or restless

Itching that lasts more than a couple of days—or that interferes with sleep, play, or appetite—is a sign that something deeper may be going on.

 How We Can Help

At Ivens-Bronstein Veterinary Hospital, we take a whole-pet approach to itching and skin care. We’ll examine your pet, identify the cause, and recommend a customized treatment plan, which may include:

• Allergy testing or food trials
• Parasite prevention and treatment
• Medicated shampoos or topical treatments
• Oral or injectable allergy relief (like Cytopoint or Apoquel)
• Supplements for skin and coat health

 Comfort Is Just a Call Away

No one wants to see their pet uncomfortable—and the good news is, most skin issues are highly treatable once we pinpoint the cause.

If your pet is itching more than usual, give us a call or request an appointment online. Let’s help them feel better, from nose to tail!

 610.649.4242

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